We have the divine name and we have the tongue to say it, so where is the fear says Sri Bodhendra Swamigal. Namakeerthanam is the easiest, most suitable way and will yield the greatest benefits. Ramarajyam is not far we have to constantly chant nama and make others chant everywhere! ~ HH Maharanyam Sri Sri Muralidhara Swamigal

Excerpts from Sri Ramakrishnar Movie - significance of namakeerthanam

Later when Girish of Bagbazar who was the most hated worst  drinker came under influence of Sri Ramakrishnar, he could not get intoxicated anymore. He met Sri Ramakrishnar again and fell at his feet claiming to be a sinner (even there is not enough water in the Ganges to cleanse him!!!). Ramakrishnar says, "He who calls upon God even once, sin cannot pollute him. You are not a sinner, don't keep saying so or you will become one. Call upon the name of "Mother". Even a small spark can destroy a cotton mountain". Girish says "he is not used to calling "Mother" name and cannot do now. why cant you just liberate me?" Ramakrishnar asks "can you not call mother even once in a day?" Girish says "Most of the time I am not aware of my whereabouts. I have no idea of how time passes through the day. I dont think I will be able to keep the promise. Ramakrishnar says "Alright, cant do that. All right in that case, like a guardian who takes care of the welfare of the minor, you give me the power of attorney. I will pray to mother on your behalf. You can then rest assured that your guardian will take care of your affairs. Can you do that. Girish gives the power of attorney to Ramakrishnar but asks how he can spend his time. Ramakrishnar says "As you are doing now, eat drink and be merry. drinking is an external condition for you. Mother will end this desire in you whenever she wishes. You have so much faith. You don't have to worry, just carry on living as you are. Radhe Radhe

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